A Study on the Application of Innovative Value of Blue Ocean Strategy in Cultural Performance and Exhibition Facilities– Take the National Taiwan Music and Cultural Park as an Example

Meiho University Institutional Repository > 研討會 > 2011 International Conference on Management Learning and Business Technology Education > Item 987654321/1032

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题名:	A Study on the Application of Innovative Value of Blue Ocean Strategy in Cultural Performance and Exhibition Facilities– Take the National Taiwan Music and Cultural Park as an Example
作者:	Joungyol Lin;Chih-Lan Kao;Meihsiang Yang
贡献者:	Dept. of College of Management, Asia University, Taiwan;Dept. of Business Administration, Asia University, Taiwan;Dept. of Business Administration, Asia University, Taiwan Email Address of Contact Author: [email protected]
关键词:	cultural creative industry;Blue Ocean Strategy;value innovation
日期:	2011-04
上传时间:	2011-07-06T03:06:08Z (UTC)
摘要:	This study not only provided a comprehensive discussion involving the formation of Blue Ocean Strategy, the future prospect, and people managing the National Taiwan Music and Cultural Park, but also expanded to further include some other relevant issues. The application of Blue Ocean Strategy adopted by the study subject can provide some useful information for others in the cultural creative industry. Practically, due to a cultural nature of the study case, the study result can also offer a concrete method for managers in the art and culture industries to tailor their own industry-specific Blue Ocean Strategy.
显示于类别:	[研討會] 2011 International Conference on Management Learning and Business Technology Education

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