A Study on the Application of Innovative Value of Blue Ocean Strategy in Cultural Performance and Exhibition Facilities– Take the National Taiwan Music and Cultural Park as an Example

MUIR > Seminar > 2011 International Conference on Management Learning and Business Technology Education > Item 987654321/1032

Please use this identifier to cite or link to this item: http://ir.meiho.edu.tw/ir/handle/987654321/1032

Title:	A Study on the Application of Innovative Value of Blue Ocean Strategy in Cultural Performance and Exhibition Facilities– Take the National Taiwan Music and Cultural Park as an Example
Authors:	Joungyol Lin;Chih-Lan Kao;Meihsiang Yang
Contributors:	Dept. of College of Management, Asia University, Taiwan;Dept. of Business Administration, Asia University, Taiwan;Dept. of Business Administration, Asia University, Taiwan Email Address of Contact Author: [email protected]
Keywords:	cultural creative industry;Blue Ocean Strategy;value innovation
Date:	2011-04
Issue Date:	2011-07-06T03:06:08Z (UTC)
Abstract:	This study not only provided a comprehensive discussion involving the formation of Blue Ocean Strategy, the future prospect, and people managing the National Taiwan Music and Cultural Park, but also expanded to further include some other relevant issues. The application of Blue Ocean Strategy adopted by the study subject can provide some useful information for others in the cultural creative industry. Practically, due to a cultural nature of the study case, the study result can also offer a concrete method for managers in the art and culture industries to tailor their own industry-specific Blue Ocean Strategy.
Appears in Collections:	[Seminar] 2011 International Conference on Management Learning and Business Technology Education

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