Meiho University Institutional Repository:Item 987654321/3891
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    题名: The influence of performance feedback frequency and affective commitment on the sunk cost effect
    作者: Der-Fa Chen;Peng-Kwang Chen;Shao-Hsi Chung;Kuo-Chih Cheng;Chen-Ho Wu
    贡献者: 經營管理學院
    日期: 2020-01
    上传时间: 2020-10-13T06:26:59Z (UTC)
    摘要: The purpose of this study is to explore how combined effect of feedback frequency
    of investment performance and manager's affective commitment on reduction of the
    sunk cost effect. To this end, we designed an experimental questionnaire to collect
    data from production managers of electronics manufacturing companies listed on Taiwanese
    stock markets and used a hierarchical regression model to examine the relationships
    among variables. The results from 336 samples showed that just
    considering performance feedback frequency or affective commitment does not necessarily
    reduce the sunk cost effect. Only high feedback frequency jointed with high
    affective commitment can suppress the willingness of manager to continue a disadvantageous
    investment project.
    显示于类别:[企業管理系] 期刊論文

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