Internet Marketing Strategy by Networking Sites

MUIR > College of Business and Management > Department of Information Management > Papers > Item 987654321/1195

Please use this identifier to cite or link to this item: http://ir.meiho.edu.tw/ir/handle/987654321/1195

Title:	Internet Marketing Strategy by Networking Sites
Authors:	Cheng-Wu Chen Tsung-Hao Chen Bih-Yaw Shih Chen-Yuan Chen Zih-Siang Chen Pei-Yin Chung
Keywords:	Facebook;Social networking sites;SEO;Internet Marketing;Search Engine Optimization
Date:	2010-05
Issue Date:	2011-09-27T06:49:08Z (UTC)
Abstract:	In this study, mainly for the application of SEO (Search Engine Optimization) and Social networking sites(here we use Facebook as our application) and the design of the website , the three parts’ interaction and cooperation to build a internet marketing strategy . Among many books have mentioned how to applicate SEO skill to your website and also teach you how to build a Facebook site, but how the match between the two applications and a clear marketing strategy are not mention. For a new hand to use SEO , there have many difficult things and methods to be understand in the procession.So, how to currently use SEO skill and the power of community to enhance the site's visibility and exposure to achieve a good marketing , that is where this research. And we apply this strategy to a particular online store. In the procession,we record and discuss it,also analysis and research the present two online search engine (Google and Yahoo) about the difference in there ranking skill and analyzing how to get good ranking with right strategy.
Relation:	World Academy of Science, Engineering and Technology, Vol. 69
Appears in Collections:	[Department of Information Management] Papers

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