Proposal for a service-oriented customer relationship management curricula and teaching modules in a technological university

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Title:	Proposal for a service-oriented customer relationship management curricula and teaching modules in a technological university
Authors:	黃湫淑
Date:	2010
Issue Date:	2011-04-20T07:29:27Z (UTC)
Abstract:	In light of the growing service sector, it is most likely that students at the Department of Business Administration will enter the service industry to seek employment after graduation. This proposal outlines the teaching module of comprehensive Customer Relationship Management (CRM) curricula. The hope is that this review will improve the methodology, content and technique of teaching in a bid to help students exploit their learning after graduation. This includes soliciting new customers, keeping old customers, providing service to customers, deepening the relations between business and clientele and providing innovative, tailor-made customer service. Further, students will also learn how to manipulate CRM information systems or technology. Hence, students will find jobs more easily after graduation by being able to use data mining in the CRM system, and be able to draw up a company’s strategies for sales, marketing and services.
Relation:	World Transactions on Engineering and Technology Education Vol. 8, No. 4 (accepted）.
Appears in Collections:	[Department of Cultural Development and Management] Papers

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