| 摘要: | The purpose of this study is to investigate the factors influencing the destination choice of sport tourists in Taiwan. From the review of literature sport tourist traits, motivation, experiences, and risk perception were identified as salient factors influencing tourists’ destination choice for sport events. A questionnaire was developed for this quantitative research to examine the relationship between these factors and destination choice. A total of 1800 questionnaires were distributed to the respondents who had participated in sport tourism within a year in Taiwan, of which 1658 valid questionnaires were collected. All data were analyzed using SPSS 17, and the results revealed that: 1) Sport tourists’ motivation, experiences, risk perception and personality traits were positively related to destination choices of sport tourists. 2) 82.5% of the variation in sport tourists’ destination choices was explained by their motivation, experiences, risk perception and personality traits. Among them, motivation was the most significant factor in explaining variance (78.5%), followed by experiences (2.4%), risk perception (1.4%), and personality traits (0.2%). In conclusion, these results will help understand the relationship between motivation, experiences, risk perception, personality traits, and the destination choices in sport tourism. The results show that motivation plays a key role in the destination choices of sport tourists. In particular, the “pull factor” impacts significantly on destination choices, while the impact of risk perception and personality trait is less obvious. Also found is the importance of sport tourism destination having special features and being attractive. |
