This research study investigates the factors that influence the international students from Africa, Asia and Middle East in choosing Malaysia to pursue their basic degree. In-depth interviews with industry expertise were employed to develop the questionnaire followed by a survey questionnaire for quantitative data to interpret the survey findings. The stratified sampling was narrowed down to Nigerian students from Africa, China students from Asia and Iranian students from Middle East.
This research could provide a reference for higher education providers to determine the approach in future development in recruiting students; from the outcome of the survey analysis, the Private funded Higher Education Institution can continuous provide good or even better services to Nigerian students so that the number can continue to grow. Foreign university's program will continue to attract China students with details and proper information. For Iranian students, images and facilities of the institutions are critical. This research can also serve as a reference for future studies on international students in pursuing their post graduate programme.
