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Items for Author "Yi-Cheng Chen a, Jen-Her Wub, Lifang Peng c, Ron Chuen Yeh"
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[企業管理系] 期刊論文
2015
Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation
Yi-Cheng Chen a, Jen-Her Wub, Lifang Peng c, Ron Chuen Yeh
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